Certificate in Insurance Product Advice (APA) Guide

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The Certificate in Insurance Product Advice (APA) is the entry-level qualification on our framework and gives you the foundations to build a successful career in insurance.


Who's this guide for?

  • New entrants & career changers
  • School leavers & graduates
  • Grandfathered Persons
  • HR and Learning & Development


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  • Who is this for?
  • Entry requirements
  • Course delivery
  • What you'll study
  • Exemptions
  • How to apply

Qualifications for every stage of your career

Our qualifications are structured in a way that makes them easy to align to your career journey, with modules to provide you with industry-specific knowledge and skills when you need them most.



Certificate in Insurance Product Advice (APA)

Start the Journey

The first step for new entrants who want to build their insurance knowledge and work unsupervised advising customers – inline with the minimum competency requirements of The Central Bank of Ireland


Certificate in Insurance Practice (CIP)

Move Ahead

If you already hold an APA the CIP is the next move to advance your career. The programme will broaden your product knowledge and career mobility, and will provide you with everything required to take you to the next level.


Higher Diploma in Insurance Management (MDI)

Advance to Succeed

The MDI is our advanced professional qualification. The content, delivery and assessment of the programme is designed to enhance your technical knowledge and develop key management skills such as critical thinking, report writing, research and problem solving.

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The impact of technology on our industry has been momentous and we continue to invest in our education and learning programmes such as online exams, CPD webinars and micro-learning.


Learning Experience

We offer a range of study supports to help you plan your time, get the material covered, test your knowledge and feel prepared and confident on exam day.  The range of supports has been developed to suit all learning styles and can be accessed on multiple devices


Endless Possibilities

We have partnered with various other education and industry bodies to bring our members access to specialist product knowledge, life insurance and financial advice qualifications, and an award-winning Apprenticeship programme.


Professional Development

We engage the best industry experts to deliver our CPD programmes and develop relevant, topical content, to ensure you are as knowledgeable as the day you qualified.


Keep It Local

Each Local Institute provides members with the reassurance that they aren’t on their own and that there is a whole network of people out there on the same path, willing to help them.


Book Your Presentation

After you've downloaded your APA Guide - Why not book a chat for you and your HR/L&D team? We can take you through what's changed and how it can benefit you and your company.

Here to Help


Deirdre Morrissey - Head of Member Services

At The Insurance Institute we strive to enable you to take control of your career – to improve your prospects and drive your potential – we are with you at every stage of your professional journey, to help you have it all.

Our Member Services team are happy to help you with any queries you might have about our qualifications and your next steps. Talk to us today!

E: memberserivces@iii.ie – T: 01 645 6670

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